The one photo I went looking for
A while back I went hunting for a single photo: our daughter, maybe two, asleep face-down on Lily's chest on the couch the afternoon we brought her little brother home from the hospital. I knew it existed. I'd taken it. And I spent forty minutes scrolling a camera roll the size of a small library and never found it. It's in there. It's just buried under eleven thousand near-duplicates of the same playground slide and screenshots of grocery lists I'll never read again.
That's the thing about us — we are the most photographed generation in history and we look at almost none of it. There's a folder on a hard drive somewhere, and at my parents' place a literal shoebox of prints from before any of this was digital. The photos stopped being memories a long time ago. They became a backup of memories we keep meaning to do something with, and then never do.
I think about this more than a normal person should, because of how this whole company started. One Saturday, after our oldest made an instant best friend at a play cafe and we drove away having exchanged exactly zero contact info, I sat down and built a little card she could hand to the next kid — her photo, a friendly hello, a QR code. We printed a stack on cardstock and cut them up at the kitchen table with the good scissors (the whole origin story's on our About page). Once you've built one small thing that turns a fleeting moment into something a kid can hold, you start seeing that pattern everywhere. And the most fleeting things we own — the asleep-on-the-couch ones — are the photos.